We want to work with successful companies with a strong growth potential. Our selection process is aimed at identifying companies which will grow and succeed.

The following list includes some of the key criteria, although these will vary and be added to depending on the characteristics of the individual case.


A unique product or service within a growing market is ideal. The products must be clearly distinct from competing products, and have a strong potential for increased sales, preferably internationally. The market may be narrow if the products have the potential for being one of the market leaders. The development, manufacturing and use of the products must be ecologically and ethically unquestionable.

A committed and competent management is the key to success. A proven track record and good references are vital. The management should be strongly tied to the company financially, e.g. through ownership or incentive programmes. As the venture capitalist is going to exit from the company one day, it is vital that at least some of the other owners are long-term owners.

A newly established company may not have a strong balance sheet. Profitability may be poor due to heavy investments into the development of the business.

The balance sheet and the income statement should reflect the company's activities correctly, and include no "soft assets". The level of equity committed by the other owners must be in line with the level expected from Vencap.

Funds invested by Vencap must always be used to develop something new or to expand. Reducing debt is not our line of business.


Management and the other owners must share our visions and values. A commitment to strong growth, quality and profitability without sacrificing any ethical or environmental values.

We like the products to "make a difference". We cannot save the world - or even the whales - on our own, but we can do our little bit to make the world a nicer, safer, and more fun place to live in.